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LIMITED EDITION

345 PECKHAM EDITION          345 BRIXTON EDITION

These designs showcase London artist Catalina Velásquez unique style. She uses the Bike as a canvas to reflect NewGen's beginnings but also to celebrate London as a city of  creativity and vibrancy.  

 

The concepts that drove the design language were Linearity & Repetition, Flexibility (Hard vs Soft) and Gradients & Movement. These were translated through colour, texture and shapes to add an extra layer of detail and elevate the original product allowing for bespoke customisation.

345 PECKHAM EDITION

345 BRIXTON EDITION

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Catalina Velasquez is a London-based Visual Designer originally from Colombia with a strong interest in culture, aesthetics, and narratives. her approach to design has always embraced a strong visual component experimenting with colours, textures and narratives in order to create new visual and interesting design languages than can live in a digital or physical context .

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The Gossamer City Project, The Oval,

London, United Kingdom

2020 Copyright© THE 345 by NEWGEN GLOBAL LTD. 

Company number 11465616