345 PECKHAM EDITION 345 BRIXTON EDITION
These designs showcase London artist Catalina Velásquez unique style. She uses the Bike as a canvas to reflect NewGen's beginnings but also to celebrate London as a city of creativity and vibrancy.
The concepts that drove the design language were Linearity & Repetition, Flexibility (Hard vs Soft) and Gradients & Movement. These were translated through colour, texture and shapes to add an extra layer of detail and elevate the original product allowing for bespoke customisation.
345 PECKHAM EDITION
345 BRIXTON EDITION
Catalina Velasquez is a London-based Visual Designer originally from Colombia with a strong interest in culture, aesthetics, and narratives. her approach to design has always embraced a strong visual component experimenting with colours, textures and narratives in order to create new visual and interesting design languages than can live in a digital or physical context .