2021 LIMITED EDITIONS
345 BRIXTON EDITION
These limited editions were designed to celebrate the advent of the 345.
We partnered with London artist Catalina Velásquez to create designs that reflect the creativity and vibrancy of NewGen's London base.
Catalina played with linearity & repetition and gradients & movement. These were translated through colour, texture and shapes to add extra layers of detail for those who want a one of a kind bike.
345 PECKHAM EDITION
Catalina Velasquez is a London-based Visual Designer originally from Colombia with a strong interest in culture, aesthetics, and narratives. her approach to design has always embraced a strong visual component experimenting with colours, textures and narratives in order to create new visual and interesting design languages than can live in a digital or physical context . Check out her work here.